mainstream media digests the fringe
So we've reached that point in human history where a Buzzcocks song ("Everybody's Happy Nowadays") is used for an AARP commercial.
This is the most significant development since an Iggy Pop song ("Lust for Life") was used for a cruise commercial.
There was once a time, many years ago, when the mere mention of Iggy Pop inspired trepidation in the bourgeoisie.
Given enough time, the mainstream media will always digest the fringe.
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